GODIVA, CHOCOLATE HEAVEN.

My favorite chocolate brand is Godiva. I call it the chocolate heaven.

The famous story of Lady Godiva is the inspiration behind the Godiva Chocolatier name. In the 11th century, Lady Godiva and her husband Lord Leofric lived in Coventry, England. Lord Leofric was a powerful ruler who was unsympathetic to the citizens of his kingdom. Lady Godiva, however, was a woman of great generosity who had dedicated her life to the impoverished and stricken.

When Lord Leofric imposed a heavy burden of taxation upon his subjects, Lady Godiva protested. In response, Lord Leofric set forth this challenge: If his wife rode naked through the streets, the taxation would be lifted. Lady Godiva was a modest woman, but she immediately agreed to this challenge to help her fellow townspeople.

Centuries later in 1926, Godiva founder and master chocolatier Joseph Draps created a new line of Belgian chocolates with extraordinary richness, premium quality, and iconic style. He sought a name for his company that embodied timeless values balanced with modern boldness – much like our lady of legend. The choice became clear to Draps: He named his company GODIVA.

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