Tag: adidas

Celebrity Designers

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Yeezy Season 3 Fashion Show in Madison Square Garden — Photo Credit: NY Times

Kanye. Rihanna. Gigi.

Celebrities entering the high fashion arena is becoming a common occurrence. Kanye West’s collaboration with Adidas, Yeezy, has released multiple seasons, each season selling out faster than the last. Rihanna’s collection for Puma, FENTY, just showcased its second season. Model Gigi Hadid also did a capsule collection for Tommy Hilfiger.

But these aren’t like the typical celebrity brands being sold in shopping malls, targeted at the masses. Kanye, Rihanna, and Gigi’s collaborations are all being marketed as high fashion. All three of these shows were showcased during fashion week. Kanye’s controversial  Yeezy Season 4 was held in Roosevelt Island, garnering countless celebs and fashion’s elite. Gigi’s show, held during NY Fashion Week as well, was a spectacle to say the least. The show, a full-blown carnival theme, had A-list celebrities sitting front, fashion’s top models walking, and a huge social media presence. Rihanna’s show, however, was held during Paris Fashion Week.

These celebrity’s personal styles are influencing these collections, considering many designers couldn’t get away with a collection that looked like it was chewed up by a pack of wolves before it debuted on the runway, besides Kanye West. These celebrities are also transforming these brands such as Adidas, Puma, and Tommy Hilfiger into not just popular brands, but high fashion brands. Do I agree with this, or the fact that celebrities are now becoming “high fashion” designers? Not very much, but it doesn’t matter, people are still going to buy a $800 ripped up sweatshirt from Adidas, because it was “made” by Kanye West.

EQT Elevation

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A little retrospective on Kobe’s first pro sneaker
The adidas EQT Elevation are coming back and we got a chance to check them out. Now he is considered one of the best players of all time, but in 1997 Kobe Bryant was an untested rookie. adidas brought him in as a new signature player. 1997 all-star weekend. The dunk competition. Featuring stiff competition from players like Ray Allen and Chris Carr, Kobe Bryant would have to be great. Wearing the purple adidas Equipment Elevation, Kobe threw down his first two dunks to limited fanfare. His last dunk would have to be amazing. He dribbled up and made a high-flying between the legs dunk. The dunk was legendary. It was the turning point of his career.


When he made that dunk Kobe Bryant brought the EQT Elevation to the history books with him. The Zig Zag pattern on the midsole and the deep purple on the upper were representations of Kobe himself. Kobe was young, new, and had the potential to be a legend. He was part of a dynasty; The Lakers became titans with Kobe on the roster. A living legend, Kobe’s rookie year is remembered by that dunk, and on his feet, the EQT Elevation… set to release later on this year.