Ever since Nike started making endurance running sneakers they have been searching for a show with support that fits like a sock.

This latest development was one of pure genius. stemming from the “innovation kitchen” at Nike headquarters he has created a way of manufacturing that revolutionizes running, style, and production.

This product is Flyknit. Created with design genius Hiroshi Fujiwara, legendary designer Tinker Hatfield and CEO Mark Parker, Flyknit utilizes cords of synthetic yarn woven into the shape of a shoe. This technique allowed the designers to map the floor and create a running shoe that provides support exactly where one needs it.

This technology is not only good for runners and athletes, but the industry as a whole. The possibility of  being able to walk into a store and have a shoe woven to perfectly match the foot of the customer is something the industry has been pursuing for a long time.

The process is used to create a shoe made from TWO pieces. Most sneakers are made from upwards of twenty. This feat is unprecedented and has changed the idea of production as we know it.

The simple production eliminates  the need for the use of cheap labor in China and Vietnam and allows production to be pushed back into America.

The shoe has changed the way we think about style, production, and what we think a shoe can be.

Wearing it for the past month has made it my favorite pair of sneakers, and showed me something I had never seen before. A shoe that fits like a sock.