The Pirelli Calendar was released early last month and with it may come a much-needed culture shift.
The calendar, known for hosting nude pictures of supermodels has changed it’s image. So long to the days of women posing exposed for the “art” and the pleasure of others, and while we say goodbye to that, we welcome an age of smart and achieved women.
Featured in the calendar are some of my personal heroes such as Patti Smith, Amy Schumer and Tavi Gevinson, along with many other highly respected women. This is the first time that the models featured in the calendar were chosen for their exploits, not their measurements.
The band of fully dressed women, with the exception of Amy Schumer and Serena Williams (Schumer’s joke being she didn’t get the fully dressed message) are all apart of a much-needed cultural movement with the goal of empowering women. Right now, the world is in the midst of an era of women empowerment, with the first plausible female presidential candidate to the rise of the female super hero such as ‘Jessica Jones’ or ‘Scandal’.
This calendar was created to stand for something more than naked women since, as Jennifer Zimmerman, the global chief strategy officer for the McGarryBowen advertisement agency said, “Who uses a calendar anymore?”
One of the models for the calendar, Tavi Gevinson, the 19-year-old creator of Rookie Magazine, believes this calendar symbolizing a turning point in the media’s view of women. She stated, “ A white, able-bodied, cis-gendered woman being naked isn’t revolutionary anymore. I don’t think anyone’s going to be like, ‘Damn, I wanted those naked chicks’”
Credit to Annie Leibovitz