A tsunami swallowed the East Coast of Japan. Radiation penetrated through construction, livestock, plants, and the citizens. Earthquake of the magnitude 9.0 shook the cities with absolute terror.

And, what did Microsoft do?

The company slyly attempted to take an advantage of this ongoing adversity.

It tweeted, “How you can #SupportJapan – http://binged.it/fEh7iT. For every retweet, @bing will give $1 to Japan quake victims, up to $100K.”

Business Smart, but Ruthless.

In the midst of such suffering, Microsoft wanted to be the parasite of the suffering victims.

Discredited by a huge crowd for its vicious attempt to market Bing, the Microsoft retweeted, “We apologize the tweet was negatively perceived. Intent was to provide an easy way for people to help Japan. We have donated $100K.”

A round of applause for Microsoft’s generous offer, Please.

Let me rephrase — I did not mean “generous,”but “Heartless.”

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