Having the privilege of watching Television over my Spring Break, I came across a commercial promoting Wendy’s “delicious, new ‘Natural Cut Fries with Sea Salt’.”
Although I never eat at Wendy’s, I was curious as to whether this “all natural” claim could actually be true.
Although Wendy’s did find a way to leave the potato skins on the fries in order to gain a crisper texture, they neglected to make it the supposed “all natural” way in which it is advertised.
Wendy’s CMO Ken Calwell stated that this natural process is simply not plausible in order to meet the demands of fast food.
“People are saying they want high integrity ingredients, things their grandmother would have used, that don’t look like they came out of a chemistry lab,” said Calwell in an interview with BNET. “But they’re also saying I’ve got a family to feed and can only afford to spend about $4 on my lunch, and I’ve only got about a minute or two to eat it.”
So rather than spending the money and resources to bake fries “in-house” at the individual drive-thru, Wendy simply decided to “settle for the natural-cut” process completed in a large factory. In addition, at these factories the fries are doused with sodium acid pyrophosphate and dextrose, a corn sugar, in order to preserve the fries texture. Then they proceed to be fried in the silicone-based chemical dimethyepolysiloxane.
However, I know that even though these chemicals are existent, people will still eat these fries.
And heck, I know I will stumble upon at least some fast food restaurants fries in the next year.
However I do believe that people should truly read the label before consuming things believed to be “all natural.”